“To accomplish great things we must first dream, then visualize, then plan… believe… act!” lfred A Montapert The intention of this initial document is to provide the KCWA Trust Executive Committee with a plan for the future strategic management and development of the organisation.

“Facts are the most important thing in business. Study facts and do more than is expected of you.” Frederick Hudson Ecker

The Trust is to serve the needs of Kerala community in south London in general but Croydon in particular. Croydon has a population of 235,000 of which 25% is Asian origin, Tamils and Keralites makes up around half of this population. So it is reasonable to assume kerala population in and around Croydon would be approximately ten to twelve thousand people.

To be able to assess the level of need and evaluate the trends developing within the Kerala community the Trust must collect and collate baseline data on Kerala community in Croydon. The data should be compared and contrasted with the wider community to assess to what extent the Kerala community needs are met. Statutory and other bodies hold statistics, categorised by ethnicity, based on;

• Health
• Crime
• Education attainment
• Economic activity,
• Social and welfare services, and
• Civic engagement

There is very little data exists currently on Kerala community, the Trust should take a lead in compiling these information from which more accurate needs could be established.